Soneium launches Sony Innovation Fund-backed incubator for Soneium Web3 game and consumer startups

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Soneium launches Sony Innovation Fund-backed incubator for Soneium Web3 game and consumer startups
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Soneium, the Ethereum Layer-2 blockchain developed by Sony Block Solutions Labs (SBSL), today announces the launch of “Soneium For All,” a new incubator program created in partnership with Astar Network and Startale Cloud Services.

The initiative aims to accelerate the development of consumer and gaming applications within the Soneium ecosystem.

With over 7 million users, $215M+ in total value locked, and more than 1.5 million daily transactions, Soneium is fast emerging as one of the most active and creator-friendly L2s in the space — already powering major IP including Solo Leveling, Seven Deadly Sins, Ghost in the Shell, aibo, and more.

Looking to cement its position as the go-to entertainment blockchain, Sony Block Solutions Labs is launching “Soneium For All” — an open call for the most exciting games and consumer apps being built today. The incubator is designed to accelerate high-potential Web3 projects and fast-track them by addressing the most common go-to-market challenges: user traction, technical scalability, and discovery, with projects launching as early as Q3 2025.

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Developers accepted into the program won’t be starting from scratch — they’ll be building on a production-ready, high-traffic network backed by household IP and Sony’s global infrastructure.

Selected projects will receive exposure through Soneium’s official channels, including blog features, AMAs, livestream sessions, and marketing campaigns.

Notably, successful participants will also receive official investment support through sessions with the Sony Innovation Fund, an official partner of the program. This includes one-on-one mentoring, strategic advisory, and the potential for follow-on investment.

Backed by strategic partnerships with Astar Network and Startale Cloud Services, the incubator also offers dedicated grant support and core technical infrastructure. A $60,000 grant pool is available for qualifying projects that integrate ASTR as a utility or payment mechanism.

“This initiative reflects our vision to empower creators globally through blockchain technology,” said Ryohei Suzuki, director of Sony Block Solutions Labs, in a statement. “By lowering the barriers to entry for developers and helping them reach users faster, Soneium For All brings us closer to a more open, creator-powered internet.”

“As part of our efforts under Astar Evolution, and following the success of the Astar Contribution Score Campaign on Soneium, joining the ‘Soneium For All’ incubator is a natural next step,” said Maarten Henskens, Head of Astar Foundation. “With over 40 projects already integrating ASTR on Soneium, we’re committed to support developers building innovative gaming and consumer dApps that expand ASTR’s utility and solidify its role as a core asset in the Soneium ecosystem.”

Applications open today, June 9, with winners announced in late July and deployments starting shortly after. For more information about Soneium For All and its growing ecosystem of applications, visit https://soneium.org.

Soneium, an Ethereum layer-2 developed by Sony Block Solutions Labs, is a versatile general-purpose blockchain platform that aims to evoke emotion, empower creativity, and realize the open internet that transcends boundaries. By transcending cultural differences and bringing together people with diverse values, Soneium reimagines how we interact with the internet, opening up a world of innovative applications that fill the world with emotion.

A joint venture with Sony Group Corporation and Startale Labs Pte. Ltd. established to build a new network infrastructure using blockchain technology. The company announced the planning and development of blockchain in September 2023, and in August 2024, the company name was changed from Sony Network Communications Labs Pte. Ltd.



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